Published Articles

As Gongos celebrates its 30-year anniversary, Camille Nicita reflects on her career journey from intern to President & CEO, and the lessons she has learned along the way.

When tackling business obstacles, many organizations move so quickly to fix, they fail to solve the root issues that come to light when shifting to an innovation mindset.

With such high investment in loyalty management and even higher customer expectations nowadays, there’s no better time for brands to understand what customers value most.

What if, instead of measuring success based solely on business KPIs like NPS or CSAT, companies set Customer Performance Indicators focused on reaching the goals that brands can help customers achieve?

With an increased appetite for workplace flexibility, many believe there may never be a time when 100% of an employee base is back in the office. But what does this mean for employee experience and trust?

With healthcare’s growing influence and the corner drug store being a critical touchpoint, consumers find themselves with a few select choices. Standing at the forefront of those are CVS and Walgreens.

Remote work isn’t a passing fad, it’s here to stay. And whether it’s in-office, remote, or a blend of the two, employees can better meet the needs of customers when they work in a way that suits their working style.

Businesses face an uphill battle when it comes to reflecting their target audiences. And, when created without a combination of data & qualitative research, brands may be missing a piece of the puzzle.

As we reflect on the past year, the notion that change is the only constant takes on new meaning. And if some predictions are true, the pandemic is just a dress rehearsal for what is to come.

There are countless reasons why organizations are finding roadblocks when it comes to delivering great customer experience. And while there is no magic solutions, there are lessons to be learned.

While KPIs are a valuable tool in measuring the success of strategic goals, looking through this lens can mean losing sight of their most precious asset—their customers. Enter Customer Performance Indicators.

We are in a turbulent, new normal and thriving in this environment requires a vastly different approach than the business playbooks we once knew. So, what are companies who are winning in the disruptive economy doing right?

In the experience economy and with more ways than ever to monitor and measure how customers are interacting with brands, what does this mean for our traditional ways of CX?

Companies have long since used Key Performance Indicators (KPIs) as a way determine success, but the age-old corporate pressure to perform better, faster, cheaper comes at a price of emotional resonance.

Between the shift from shareholder to stakeholder capitalism, the rise of the experience economy, and the global pandemic, the role of customers has never been more prominent.

People are wired to form emotional connections. But in lieu of face-to-face connections, many brands in the entertainment industry are left questioning how to create emotional resonance in our new reality.

We know that treating customers as stakeholders is more important than ever, but as we enter into a new year of uncertainty, the path toward getting there might feel foggy.

In today's fast and ever-changing climate, connecting with consumers can feel like pinning a moving target. On top of that, consumers are demanding new levels of authenticity to brands they once held loyal.