How Businesses Can Reframe Growth Through the Lens of Customer Outcomes


Between the shift from shareholder to stakeholder capitalism, the rise of the experience economy, and the global pandemic, the role of customers has never been more prominent. And the only way to drive sustainable growth is through reciprocity–not the other way around. In Forbes, Camille Nicita explores the link between customer performance indicators (CPI) and customer lifetime value (CLV), and how brands can leverage that relationship to help customers thrive while growing their bottom line.