- Webinar: Laying the Foundation: Segmentation for Innovation
Today’s leading companies are built on a foundation of innovation and disruption. But when it comes to unlocking new value across the spectrum of consumers, needs-based segmentation shouldn’t be left behind.
- Human-Centered Design: Core Principals for Research
Human-Centered Design offers a powerful way to understand their customers behaviors from a uniquely customer-centric perspective. But what exactly is HCD & what are the best steps to deploy it?
- Outside & Insider Influencer Audit Worksheet
Fueling a sustainable innovation pipeline means establishing an innovation process that takes into account influencers within and outside of your organization.
- Architecting a Strategic Growth Territory
Innovation should be grounded in consumer needs and market trends. Without structure, ideation can result in unactionable or misaligned ideas. This is where strategic growth territories come in.
- Human-Centered Innovation and Research Communities
If you’re looking for ways to bolster your customer-centric innovation strategies, consider the benefits an innovation-focused research community can provide.
- How to Identify White Space Opportunities
Identifying white space allows your team to focus their innovation efforts on true untapped opportunity that aligns with consumer needs and organizational fit. But where do you start?
- Making the Case to Invest in Your Innovation Pipeline
There is a delicate balance of “here-and-now” and “then-and-there," when it comes to innovation investment. And as such, many brands find themselves leaning towards short-term focus as the pressures of today outweigh the concerns of tomorrow.
- Five Strategies for Leading More Effective Ideation Sessions
Organizations are becoming more and more reliant on ideation session to spark ideas and build future roadmaps. Before you plan your next ideation session, use our five strategies to drive success.
- Four Considerations When Optimizing Your Innovation Process
Finding your sweet spot of innovation requires a bit of reflection to ensure deeper thinking at the onset, anchor ideas in every dimension & fuel on-target solutions. Here are four reflection points to steer the conversation.
- How to Keep Innovation Human-Centered in an Increasingly Virtual Reality
On the surface, the notion of pivoting from in-person to virtual experiences could mean compromising a deeper understanding of customer needs. But in actuality, it can open the door to valuable insights.
- Conference Presentation: The Power of the Pivot: Bringing Empathy & Ideas into the Virtual World
Like so many other adjustments forced upon us this year, shifting from a physical to virtual approach has uncovered unexpected possibilities that would have gone unrealized otherwise.
- It’s Clear the Era of Traditional Mass Messaging is Over
With the rise of cable-cutting and a growing generation of “cord nevers,” it’s clear the era of traditional mass messaging is over. Learn why brands need to fundamentally rethink strategies as we transition from mass messaging to targeted storytelling.
- Right-Sizing Strategy for the Rainbow Ahead
We can all agree this year has forced us to respond and adapt in ways faster than ever before. And make no mistake, uncertainty is here to stay.
- Coming of Age During Crisis: How Gen Z Will Reshape the World as We Know It
As many organizations struggle to navigate the uncertainty of the here and now, let alone the long term, understanding what matters most to this generation can help paint a clearer picture of tomorrow and fuel strategic future planning.
- The Future is Not a Linear Progression of the Past: Why Customers are the New Stakeholders
With stay-at-home orders, people are looking for ways to connect to others—and brands have a unique opportunity to be that connector. Those that invest in deeply understanding the changes in consumer behavior as well as their mindsets and needs will be able to differentiate and create lasting lifetime value.
- How Scalable is Your Human-Centered Innovation Strategy?
With the rise of human-centered design, design thinking, and similar frameworks that preach a focus on user needs to guide innovation and solutions, many organizations are struggling to truly operationalize it as a day-to-day practice.
- Three Ways You Can Bring Humanistic Design To Your Organization
Humanistic design is about creating for all people. Whether you're creating a product, a public space, a survey or a website or working in client services, you have the opportunity to ask, “How can what I’m creating be accessible to more people and cast a wider net that embraces all humans?”
- Trust and the Privacy-for-Personalization Exchange
Consumers increasing openness to sharing sensitive information speaks volumes about the desirability of personalization, but it is not to be taken for granted. Brands must prioritize gaining and maintaining consumer empathy and trust for this comfort level to continue.