Thinking
- The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.
In today's fast and ever-changing climate, connecting with consumers can feel like pinning a moving target. On top of that, consumers are demanding new levels of authenticity to brands they once held loyal.
- A New Model of Value Exchange: Treating Customers as Stakeholders
As the methods of conducting market research become more and more virtual, our consumers—more than ever—are voicing a desire to be valued as more than a source of revenue; but as stakeholders.
- What Role Do Customer Experience Professionals Play in Brand Purpose?
For years, CX thought leaders have stressed the impact of the employee experience on customer experience. But what is rarely discussed is the missing link between the two; purpose.
- Serving with Purpose: Brands Responding to Social Movements Should Start with Their Why
We know by now that having a customer-centric corporate purpose is integral to business success. But in today’s everchanging climate, establishing such purpose is not enough.
