- Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z
Raised in the age of smartphones and social media, Gen Z is shaping the future like never before; and conventional market research methods are not going far enough.
- Conference Presentation: Behavioral Data’s Role in Dimensionalizing Gen Z
Gen Z will become the most studied generation of consumers yet. And when it comes to digital, behavioral data allows us to truly see what they care about, who they are, and what they’re doing.
- Conference Presentation: The Exponential Rise of Digital: The Critical Role of Behavioral Data in Brand Health
This virtual presentation will inspire organizations on how they can leverage their internal digital metrics with large-scale behavioral data and primary survey data to uncover new insights and strategies to better compete digitally.
- What Emerging Mind-Reading Tech Means in Marketing
While the explosion of data and the application of advanced analytics has accelerated the evolution of marketing in the digital age, it has fueled consumers’ desire for more personalization.
- Is Mind-Reading Technology The Future of Consumer Understanding?
Chief Innovation Officer, Greg Heist authors MarTech Today article on the implications of mind-reading technology
- Tracking the Customer Experience: Creating Your Analytics Scorecard
Claire Gilbert & John Joba, Relationship Managers, Customer Experience
- Consumer Identity in a Segmented World
Ivan Bojanic, Senior Integration Architect & Nancy Walter, Integration Architect
- The Four V’s of Big Data: Which Wins in the Sea of Information?
Claire Gilbert, Senior Statistical Analyst
- When “New” Data Tells an Unforeseen Story: A Tale About An Unexpected Consumer
Claire Gilbert, Senior Statistical Analyst
- Through the Looking Glass of Consumer Journey: A Marketer’s Dream or Strategist’s Gold Mine?
Crystle Uyeda, Director, Business Development
- Opening Up the Open Source Mindset: Tapping into the Data Scientist’s Toolbox to Solve Research Challenges
An ESOMAR Big Data World workshop wrap-up by Sarah Tarraf & Troy Burmeister
- Data Science and the Perfect Team: How Insights & Analytics Organizations assemble their own group of ‘Awesome Nerds’
Claire Gilbert, Data Analyst
- Data Scientists – Converting Big Business to Open Source
Sarah Tarraf, Director, Analytics
- Has Customer Centricity Been Lacking Empathy All Along?
ESOMAR paper by Sarah Phillips, Vice President, Client Consulting, Camille Nicita, President & CEO, Susan Scarlet, Vice President, Strategic Branding & Justin Smith, UnitedHealthcare
- Becoming Open Minded About Open Source
Troy Burmeister & Claire Gilbert, Data Analysts
- Trend Analytics: A Data-Driven Path to Foresight
Greg Heist, Chief Innovation Officer & Sarah Tarraf, Director, Analytics
- Mining for Insights: Lessons from Our Ancestors
Sarah Tarraf, Director Analytics & Susan Scarlet, Vice President, Strategic Branding
- Why Mid-Market Companies are Sitting Pretty When it Comes to Big Data
Jason Solack, Vice President, Data Analytics
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