- Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z
Raised in the age of smartphones and social media, Gen Z is shaping the future like never before; and conventional market research methods are not going far enough.
- Conference Presentation: The Exponential Rise of Digital: The Critical Role of Behavioral Data in Brand Health
This virtual presentation will inspire organizations on how they can their internal digital metrics with large-scale behavioral data and primary survey data to uncover new insights and strategies to better compete digitally.