Mining for Insights: Lessons from Our Ancestors


by Sarah Tarraf, Director, Analytics, Gongos, Inc. & Susan Scarlet, Vice President, Strategic Branding, Gongos, Inc.

Sarah Tarraf, Director, Analytics & Susan Scarlet, Vice President, Strategic Branding muse about how data analytics teams can take a cue from the pages of decades of market research practitioners to better instill purpose and discipline in their “shared” quests to generate and leverage knowledge in the July/August 2015 issue of Marketing Insights.

To read the full published article, please click here.

Mining For Insights