Greg Heist and Nick Wright will present IQ + EQ: Converging “Big Data” and Primary Research in the Era of Decision Intelligence, informing listeners that it’s rare to see an analytical model informing research or ad hoc research driving a predictive framework. Yet, as data becomes more varied and voluminous inside organizations, so does the pressure to leverage it; to drive business outcomes, and build organizational IQ. Likewise, approaches, that uncover why consumers behave as they do, continue to inform bottom-line strategies. Without this empathic knowledge, organizations fail to build their EQ.

» How organizations are championing a new paradigm
» Finding ways to link primary insights with “hard” data streams to inform smarter decision making
» More holistic “outside in” way of thinking represents the new norm in building reciprocal relationships between companies and consumers.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.

Knowing and acting on customer needs is perhaps the most important competitive advantage an organization can build.  And while most organizations claim to be customer-centric, few have the checks and balances in place to ensure customer centricity is operationalized as a strategy for growth.

Camille Nicita, Sarah Tarraf and Susan Scarlet will produce and deliver “Operationalizing Consumer-Centricity as a Strategy for Growth: A Workshop.”  Leveraging Gongos’ DICE Assessment Tool, executives at this forum will assess their organizations on 13 key statements related to the decision making on behalf of the customer, and how their growth strategies are grounded in customer attraction, retention and lifetime value.  For further information on the CMO Insight Summit and/or to attend, visit https://gdssummits.com/events/cmo/cmo-september-2017.

For more information on our DICE Assessment and/our our Decision Intelligence framework, email intelligence@gongos.com. (more…)

Join us every Wednesday in May at 1:00pm EST for CURATION + SOCIALIZATION + ACTIVATION, a four-part consecutive webinar series by Gongos, Inc., in partnership with the Insights Association.

WEEK 1 | MAY 3
The Need to Scale through Design: How Creative Cohesion Fuels Decision Making
True opportunity lies not only in learning how to leverage design, but in how to scale it beyond the insights function and across audiences. Get inspired to scale design to help you gain buy-in and ROI within your organization.
» details | register

WEEK 2 | MAY 10
Winning with a Metaphor: Simplifying Complex Data through Creativity
See how a simple, yet universal, video metaphor became the backbone for a story-driven campaign that served as a launch pad for the Kellogg Snack Innovation group’s 2017 product planning cycle.
» details | register

WEEK 3 | MAY 17
The Curation Imperative: A Framework to Drive Reach and Resonance in Insight Organizations
In this practicum-based presentation, learn how to think and apply a curator’s mindset to educate, empower and activate on consumer insights to kick-start empathic thinking and engage audiences across organizational teams.
» details | register

WEEK 4 | MAY 24
Anatomy of a Story: The Value of Designer, Developer and Curator Collaboration
In this collaborative panel discussion, hear from a Communication Designer, Developer and Curator as to how transforming raw data into easy-to-use messages truly takes a distinct balance of skillsets—and why it’s critical.
» details | register

Gongos will join Customerville at this year’s annual Customer Experience Professionals Association (CXPA) 2017 Insight Exchange on May 16th-17th in Phoenix, AZ. As the Platinum Sponsor of the event, Customerville will host and produce the Insight Exchange After Party at the historic Wrigley Mansion on the evening of the 16th. Customerville and Gongos are pre-arranging meetings with Customer Experience professionals throughout the conference. To schedule, contact Marc Mandel mailto:mmandel@customerville.com.

To learn more about the global partnership between Gongos and Customerville, please click here.

Senior Statistical Analysts Claire Gilbert and Troy Burmeister present an “encore” of “Open Up the Open Source Mindset: Tapping into the Data Scientist’s Toolbox to Solve Research Challenges” at ESOMAR Summer Academy. This hands-on tutorial will prime you on the macro forces at play in the world of open source and give you the tools to apply your learnings. Get inspired, hear firsthand accounts and then jump right into a four-phase practicum to embrace foundational open source tools to solve traditional research challenges in real-time.

Bring your laptops and be ready to learn how to 1) install R and Python and read in data; 2) clean and restructure the data with Python; 3) leverage R to mine the data for insights; 4) visualize data using these tools.

Coming out of this immersive all-day session (group exercises, breakouts, real-world examples), you will gain confidence in accessing and applying open source tools to your own data-driven challenges. Specifically, you will have the step-by-step instructions and code needed to install and begin working in essential open source languages, as well as the structure of code required to perform standard data cleaning and analysis. Throughout the day, we will pepper in examples of the advantages of open source in our ongoing work to underscore the impact of these tools in an industry that has long relied on proprietary software and technologies.

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry. Click here to register today!

Join Sarah Phillips, Vice President, Client Consulting and Crystle Uyeda, Director, Business Development at the 9th Annual Next Generation CMO Summit. This event will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.

Across the marketing sector, sophisticated analytics tools are enabling organizations to cut through reams of customer data to deliver valuable insight. Attending executives will be debating the impact these new technologies are having, and what effect they will have on the future of their industry.

Through essential business conversation and extensive networking the event aims to solve key business challenges around marketing strategies and data and analytics.

From case studies that lift the lid on operations inside the marketing departments of leading organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations; the CMO US Summit provides you with plenty of reasons to engage and network with industry peers.

Sarah Tarraf, Director, Analytics and Troy Burmeister, Data Scientist present “Open Up the Open Source Mindset: Tapping into the Data Scientist’s Toolbox to Solve Research Challenges” at Big Data World—a new ESOMAR conference exploring the world of big data with a multi-dimensional approach: from business to marketing strategy, from technology to innovation, from software to artificial intelligence. In short: from big data to smart data!

Kick off your Big Data World experience with this three-hour, hands-on tutorial that will prime you for deeper and more practical learnings throughout the conference.

Set the stage by hearing firsthand about the growing significance of data science and the open source community in research. Then, jump into a four-phase practicum to engage with—and put into play—foundational open source tools to solve a traditional research challenge…all in real-time. Bring your laptops and be ready to learn how to 1) install R and Python and read in data; 2) clean and restructure the data with Python; 3) leverage R to mine the data for insights; 4) create web-ready visuals in Python.

Coming out of this session, you will gain confidence in accessing and applying open source tools to your own data-driven challenges. Specifically, you will have the step-by-step instructions and code needed to install and begin working in two essential open source languages, as well as the structure of code required to perform standard data cleaning and analysis. Throughout the workshop, we will pepper in examples of the advantages of open source in our ongoing work to underscore the impact of these tools in an industry that has long relied on proprietary software and technologies.

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry.

Couldn’t make it to Berlin? No worries! Click here to view the workshop slides and here for the post-conference wrap up.

E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and a client side perspective to demonstrate the benefits of excellent communication of insights and data visualization during Viz-Fest 2016, a four-day webinar series.

Brett Bridges, Director, Arti|fact joins the speakers cast on Day 2 (Deliverables and Communications) to present Leveraging Immersion Techniques to . In this session, attendees will explore how to use immersive techniques to grow engagement with stakeholders—as future-minded researchers are leveraging techniques to deepen understanding of diverse communities from a cultural and community-driven perspective.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.

Amy Perifanos, Vice President, Arti|fact will co-present with Richard Scionti, Partner, Technology & Analytics Practice Lead, Cambiar, LLC at the AMA 2016 Annual Conference: Answers in Action. In the 2-hour workshop Publish or Perish: Driving Relevance, Reach and Resonance of Insight Through Curation, Perifanos and Scionti will present the principles of data curation to organize, annotate and stage data; mindset shifts, skillsets and tools for socializing insights; and a framework to begin to activate within organizations.

In market research, especially custom research, we often obsess about the now of each project.  However, for marketers that project is one piece in a potential mosaic of consumer and market understanding.  How can you use concepts of data curation and technology to drive better lifetime value of data and actionability of insights?

Attendees will be among top B2B and B2C marketers from GE, Google, Unilever, Odyssey, LinkedIn, Elevator Agency, Hyatt Hotels Corporation, Verizon, Gogo, Jim Beam, Coca-Cola Freestyle, Mensch on a Bench, Hu Products, Tate & Lyle, CDW, TopGolf, Hershey, SAP, Shinola, NBC Universal, WhiteWave Foods and FedEx. Register now at AMA.org/annual.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.

Mike Serpetti, Data Scientist, Marketing Sciences presents “The Researcher’s Paradox: A Further Look on the Impact of Large Scale Choice Exercises” with Megan Peitz, Sawtooth Software at the 19th Annual Sawtooth Software Conference.

MaxDiff is ideal for determining preference order, yet becomes problematic for large item-sets.  Design techniques including Sparse and Express address these issues, but not enough large item-set research exists.  This research explores and validates both methods with real respondents on a set of 100 items to determine which is better.

Sawtooth Software conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.