Gongos joins IQPC for its Chief Customer Officer Exchange on May 6-8, 2018 at The Park Hyatt Aviara Resort in California.

Director, Customer Experience Sarah Tarraf and Director, Business Development Crystle Uyeda will host invitation-only meetings with cross-industry decision makers. Leveraging Gongos’ DICE assessment, attending CCO and CX leaders can assess their organization’s performance on key customer-centered measures. These 13 measures serve to help organizations identify their top barriers to operationalizing customer centricity and ways to overcome them.

The Chief Customer Officer Exchange includes thought-provoking conference sessions, executive roundtables, and innovative networking opportunities. For further information on the CCO Exchange and/or to attend, visit https://chiefcustomerofficerexchange.iqpc.com/

For more information on our Decision Intelligence|Customer Experience (DICE) framework, email intelligence@gongos.com

Senior Account Strategist Lisa McFarland joins culture-shaping industry leaders in the “Dominating the Digital Marketplace Summit” at Coca-Cola World Headquarters. In a panel titled “Meet Today’s Omnishopper,” Lisa will speak on Millennial consumers and the vital roles they play in today’s market.  She joins fellow panelists from Forrester and Google.

This three-day event is geared to inspire action through today’s technology and innovation for retailers to know, engage and retain their omnishoppers. The summit offers an opportunity to connect with a community of retail-industry peers and thought leaders to share stories, challenges and perspectives on the ever-evolving digital marketplace.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.

Gongos joins Corinium for their 2^nd annual Chief Customer Officer USA forum to deliver an encore of “Operationalizing Consumer Centricity as a Strategy for Growth: A Workshop.”  Leveraging Gongos’ DICE Assessment, CCO and CX leaders across industries will assess their organizations’ performance on key customer-centered measures that link back to vision, strategy, execution and communication. Using the attendee’s own DICE results, Gongos will facilitate an interactive discussion related to organizational barriers and near-term opportunities to evolve customer-centric approaches.

Gongos’ Camille Nicita and Sarah Tarraf will host this two-hour breakfast and roundtable discussion with 16 select industry leaders; and partake in peer-to-peer discussions throughout the conference.

The Corinium CCO USA Forum creates a platform of discourse for the evangelism of customer centricity in modern day business, and the sharing of best practices in accelerating the Chief Customer Officer roadmap.

To learn more about CCO USA and/or to attend, visit https://www.chiefcustomerofficerusa.com/

For more information on our Decision Intelligence | Customer Experience (DICE) framework, email intelligence@gongos.com.

Greg Heist and Nick Wright will present IQ + EQ: Converging “Big Data” and Primary Research in the Era of Decision Intelligence, informing listeners that it’s rare to see an analytical model informing research or ad hoc research driving a predictive framework. Yet, as data becomes more varied and voluminous inside organizations, so does the pressure to leverage it; to drive business outcomes, and build organizational IQ. Likewise, approaches, that uncover why consumers behave as they do, continue to inform bottom-line strategies. Without this empathic knowledge, organizations fail to build their EQ.

» How organizations are championing a new paradigm
» Finding ways to link primary insights with “hard” data streams to inform smarter decision making
» More holistic “outside in” way of thinking represents the new norm in building reciprocal relationships between companies and consumers.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.

Knowing and acting on customer needs is perhaps the most important competitive advantage an organization can build.  And while most organizations claim to be customer-centric, few have the checks and balances in place to ensure customer centricity is operationalized as a strategy for growth.

Camille Nicita, Sarah Tarraf and Susan Scarlet will produce and deliver “Operationalizing Consumer-Centricity as a Strategy for Growth: A Workshop.”  Leveraging Gongos’ DICE Assessment Tool, executives at this forum will assess their organizations on 13 key statements related to the decision making on behalf of the customer, and how their growth strategies are grounded in customer attraction, retention and lifetime value.  For further information on the CMO Insight Summit and/or to attend, visit https://gdssummits.com/events/cmo/cmo-september-2017.

For more information on our DICE Assessment and/or our Decision Intelligence framework, email intelligence@gongos.com. (more…)

Join us every Wednesday in May at 1:00pm EST for CURATION + SOCIALIZATION + ACTIVATION, a four-part consecutive webinar series by Gongos, Inc., in partnership with the Insights Association.

WEEK 1 | MAY 3
The Need to Scale through Design: How Creative Cohesion Fuels Decision Making
True opportunity lies not only in learning how to leverage design, but in how to scale it beyond the insights function and across audiences. Get inspired to scale design to help you gain buy-in and ROI within your organization.
» details | register

WEEK 2 | MAY 10
Winning with a Metaphor: Simplifying Complex Data through Creativity
See how a simple, yet universal, video metaphor became the backbone for a story-driven campaign that served as a launch pad for the Kellogg Snack Innovation group’s 2017 product planning cycle.
» details | register

WEEK 3 | MAY 17
The Curation Imperative: A Framework to Drive Reach and Resonance in Insight Organizations
In this practicum-based presentation, learn how to think and apply a curator’s mindset to educate, empower and activate on consumer insights to kick-start empathic thinking and engage audiences across organizational teams.
» details | register

WEEK 4 | MAY 24
Anatomy of a Story: The Value of Designer, Developer and Curator Collaboration
In this collaborative panel discussion, hear from a Communication Designer, Developer and Curator as to how transforming raw data into easy-to-use messages truly takes a distinct balance of skillsets—and why it’s critical.
» details | register

Gongos will join Customerville at this year’s annual Customer Experience Professionals Association (CXPA) 2017 Insight Exchange on May 16th-17th in Phoenix, AZ. As the Platinum Sponsor of the event, Customerville will host and produce the Insight Exchange After Party at the historic Wrigley Mansion on the evening of the 16th. Customerville and Gongos are pre-arranging meetings with Customer Experience professionals throughout the conference. To schedule, contact Marc Mandel mailto:mmandel@customerville.com.

To learn more about the global partnership between Gongos and Customerville, please click here.

Senior Statistical Analysts Claire Gilbert and Troy Burmeister present an “encore” of “Open Up the Open Source Mindset: Tapping into the Data Scientist’s Toolbox to Solve Research Challenges” at ESOMAR Summer Academy. This hands-on tutorial will prime you on the macro forces at play in the world of open source and give you the tools to apply your learnings. Get inspired, hear firsthand accounts and then jump right into a four-phase practicum to embrace foundational open source tools to solve traditional research challenges in real-time.

Bring your laptops and be ready to learn how to 1) install R and Python and read in data; 2) clean and restructure the data with Python; 3) leverage R to mine the data for insights; 4) visualize data using these tools.

Coming out of this immersive all-day session (group exercises, breakouts, real-world examples), you will gain confidence in accessing and applying open source tools to your own data-driven challenges. Specifically, you will have the step-by-step instructions and code needed to install and begin working in essential open source languages, as well as the structure of code required to perform standard data cleaning and analysis. Throughout the day, we will pepper in examples of the advantages of open source in our ongoing work to underscore the impact of these tools in an industry that has long relied on proprietary software and technologies.

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry. Click here to register today!

Join Sarah Phillips, Vice President, Client Consulting and Crystle Uyeda, Director, Business Development at the 9th Annual Next Generation CMO Summit. This event will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.

Across the marketing sector, sophisticated analytics tools are enabling organizations to cut through reams of customer data to deliver valuable insight. Attending executives will be debating the impact these new technologies are having, and what effect they will have on the future of their industry.

Through essential business conversation and extensive networking the event aims to solve key business challenges around marketing strategies and data and analytics.

From case studies that lift the lid on operations inside the marketing departments of leading organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations; the CMO US Summit provides you with plenty of reasons to engage and network with industry peers.

Sarah Tarraf, Director, Analytics and Troy Burmeister, Data Scientist present “Open Up the Open Source Mindset: Tapping into the Data Scientist’s Toolbox to Solve Research Challenges” at Big Data World—a new ESOMAR conference exploring the world of big data with a multi-dimensional approach: from business to marketing strategy, from technology to innovation, from software to artificial intelligence. In short: from big data to smart data!

Kick off your Big Data World experience with this three-hour, hands-on tutorial that will prime you for deeper and more practical learnings throughout the conference.

Set the stage by hearing firsthand about the growing significance of data science and the open source community in research. Then, jump into a four-phase practicum to engage with—and put into play—foundational open source tools to solve a traditional research challenge…all in real-time. Bring your laptops and be ready to learn how to 1) install R and Python and read in data; 2) clean and restructure the data with Python; 3) leverage R to mine the data for insights; 4) create web-ready visuals in Python.

Coming out of this session, you will gain confidence in accessing and applying open source tools to your own data-driven challenges. Specifically, you will have the step-by-step instructions and code needed to install and begin working in two essential open source languages, as well as the structure of code required to perform standard data cleaning and analysis. Throughout the workshop, we will pepper in examples of the advantages of open source in our ongoing work to underscore the impact of these tools in an industry that has long relied on proprietary software and technologies.

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry.

Couldn’t make it to Berlin? No worries! Click here to view the workshop slides and here for the post-conference wrap up.