In a world where business challenges are increasingly complex, and stakeholder roles are evolving to meet such complexities, the way in which organizations activate on business strategy is dynamic and ever-changing. And rather than taking a one-size-fits-all approach, we must embrace activation as the spectrum that it truly is. But the challenge many brands face is how to bridge this idea between insights and strategy to drive effective change?

In this session, Lisa McFarland and Tom De Ruyck will dive into the three pillars of the Activation Spectrum – Captivate, Craft, and Commercialize – through defining, exploring use cases, and displaying real-world examples to inspire your next initiative.

Click here to register for this webinar, hosted by InSites Consulting.