Complimentary Tools

Download the Insight Communities e-Book to learn how to shift your perspective and empower teams to take advantage of research communities.

What and how we communicate matters – that’s why it is increasingly important to maximize the value of your insights with a communication strategy.

Humans are complex. Understanding their behaviors, perceptions, and motivations goes well beyond rational ask-answer approaches.

Many organizations that have successfully implemented a segmentation, while others have found that their market segmentation fell short of its promises.

As a cornerstone of customer-centric organizations, communities empower internal teams to treat customer as stakeholders. Your journey starts here.

In an environment where status quo can equate to competitive disadvantage, organizations must embrace novel ways to get new offerings to market.

Get an in-depth look at what great looks like and feels like for customers across all categories through Gongos' patent-pending Vex model.

We explored 150+ brands to assess their future revenue potential linked to delivery on universal customer goals, and found brands fit into six categories.

The path to business growth is paved through customer centricity. Increase customer loyalty by improving your Customer Performance Indicators (CPIs).

Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial.

Claiming to be customer centric is easy. Operationalizing customer centricity into day-to-day strategy, however, is where many fall short.

Communities are a powerful tool at your organization's disposal. However, maximizing their power requires engaged members and stakeholders.

Fueling a sustainable innovation pipeline means establishing an innovation process that takes into account influencers within and outside of your organization.

Innovation should be grounded in consumer needs and market trends. Without structure, ideation can result in unactionable or misaligned ideas. This is where strategic growth territories come in.

Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at the table.

Experience our award-winning insights portal with integrative multimedia.