- Reinvigorating a Research Community is Nearly as Important as Launching One
As such a vital asset in your customer-centric strategy, research communities deserve continual attention and care. And if you're experiencing a slump in your community, it might be time for a “freshen up.”
- Good, Better & Best: Three Ways to Calculate the ROI of Customer Experience (CX) Initiatives
John Joba, Analytics Translator
- Why Many Barriers To Customer Centricity Have Nothing To Do With Customers
President & CEO, Camille Nicita authors Forbes article on reshaping a customer-centric culture
- Tips to Focus on Customer in the Crowded Martech Landscape
Director, Customer Experience, Sarah Tarraf authors Entrepreneur article with customer analytics data optimization tips
- Why Being Truly Customer-Centric Will be Essential in 2020 and Beyond
President & CEO, Camille Nicita authors MarTech Advisor article on fostering customer centricity inside your organization
- Beliefs and Behaviors: Will the Real Barrier to Customer Centricity Please Stand Up?
Camille Nicita, President & CEO
- Operationalizing Customer Centricity: a workshop
Camille Nicita points to barriers to customer centricity at a CMO Summit
- Are You Leveraging the Three C’s to Build Decision Intelligence?
Camille Nicita, President & CEO
- Outside-In: Evolving the Consumer-Centric Organization
Camille Nicita, President & CEO
- 10 Minutes with Joyce Salisbury, GM’s Interactive Research Manager
Joyce Salisbury, General Motors talks with Marketing News about Gongos' i°Communities
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