Thinking

Rather than getting lost in the sea of new year trends, check out our three steps that you can take to prioritize what’s relevant and move to action faster than your competitors.

Consumers have more options today than ever before – and a new equation is emerging between brand loyalty and the interplay of human values. Uncovers what is driving this complexity.

Explore tips for cultivating happy employees who go beyond the bar and are fired up to deliver on behalf of customers.

Discover how important it is for brands to connect with consumers on their multi-dimensional needs to drive brand loyalty.

For brands navigating these sensitive social waters, a recent survey of US consumers offers some insight into consumer thinking and a way forward.

"Business as usual" is anything but usual for business leaders today - learn three strategies that organizations can lean into to establish a foundation of resilience in the new year.

Explore the link between the goals that customers value most and future customer loyalty—and how best-in-class brands achieving this to drive organizational growth.

As Americans search for areas to cut back, what can brands learn from other times of turbulence as they look to nurture reciprocity with new and existing customers?

Explore what “customer-committed companies” are doing differently to close the gap between establishing a customer-centered corporate purpose and delivering on what your consumers value most.

Times are tough for the service industry. Explore new survey data that sheds light on the differences among Millennials and Boomers in this environment.

Consumers longing for connection are continuing to demand more from their favorite brands--and traditional marketing KPIs might be failing to capture the metrics that matter most.

Reading between the lines of what customers are saying, and their unstated human needs can mean the difference between transactional relationships and lifelong loyalty. But how do we get there?

Discover how leveraging Customer Performance Indicators (CPIs) can be your path to a more profitable customer-centric strategy when complemented with your existing KPI metrics.

Get an in-depth look at what great looks like and feels like for customers across all categories through Gongos' patent-pending Vex model.

The path to business growth is paved through customer centricity. Increase customer loyalty by improving your Customer Performance Indicators (CPIs).

Customer centricity is just as important as ever. But with technology advancements and everchanging consumer expectations--now's the perfect time to reevaluate your strategy for the year ahead.

Learn from our recent research among 17,000 Americans how top-performing brands are translating customer centricity into revenue growth.

While KPIs like NPS or CSAT have long been the default, not augmenting with human-centered metrics may be costing organizations billions.