- Is Mind-Reading Technology The Future of Consumer Understanding?
Chief Innovation Officer, Greg Heist authors MarTech Today article on the implications of mind-reading technology
- Sorry Robots: Humans Crave Humans in Online Interactions
Chief Innovation Officer, Greg Heist authors MarTech Advisor article on the value of humanizing the customer
- Consumer Identity in a Segmented World
Ivan Bojanic, Senior Integration Architect & Nancy Walter, Integration Architect
- Design Thinking and the Customer-Centric Organization
Greg Heist, Chief Innovation Officer
- The Power of Purposeful Partnerships: Applying the Strategic Value Assessment Model for Innovation
Greg Heist, Chief Innovation Officer
- Customer-Centric Growth: a workshop
Sarah Tarraf on one client's approach to higher margins
- Customization is the New Black: The Age of the Passive Consumer is Decidedly Over
Ivan Bojanic, Senior Integration Architect & Susan Scarlet, Vice President, Strategic Branding
- Winning with a Metaphor: a webinar
Simplifying Complex Data through Creativity
- i°Communities: a demo
Why communities should be catalysts for consumer-centric growth
- When “New” Data Tells an Unforeseen Story: A Tale About An Unexpected Consumer
Claire Gilbert, Senior Statistical Analyst
- The Improbable Rebirth of Vinyl…What Product Innovators & Marketers Can Learn From It
Ivan Bojanic, Senior Integration Architect
- Has Customer Centricity Been Lacking Empathy All Along?
ESOMAR paper by Sarah Phillips, Vice President, Client Consulting, Camille Nicita, President & CEO, Susan Scarlet, Vice President, Strategic Branding & Justin Smith, UnitedHealthcare
- The New Dimensionality of Learning: Thinking Beyond the Report
Susan Scarlet, Vice President, Strategic Branding
- Want Foresight from Insight? Part II: Interview with Greg Heist
Innovation Excellence interviews Greg Heist, Chief Innovation Officer
- How Your Organization Can Survive—and Thrive—in the Era of Black Swans
Greg Heist, Chief Innovation Officer
- Pulling Wisdom from Abundant Data Part I: Interview with Greg Heist
Innovation Excellence interviews Greg Heist, Chief Innovation Officer
- Playback: The Future of Consumer Intelligence Conference 2014
Reimagining the insights organization: a clip from The Future of Consumer Intelligence Conference
- How Disruptions are Born—the Innovation Cycle & the Research Discipline
Greg Heist, Vice President, Strategy & Innovation & Susan Scarlet, Senior Director, Strategic Branding
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