Pulling Wisdom from Abundant Data Part I: Interview with Greg Heist

06.03.15

a Q&A with Greg Heist, Chief Innovation Officer, Gongos, Inc. by Braden Kelley, Co-Founder, Innovation Excellence

Greg Heist, Chief Innovation Officer discusses Decision Intelligence and the holistic view of consumers, particularly as data becomes more abundant, with Braden Kelley, Co-Founder of Innovation Excellence. It’s no longer solely about asking primary research questions, but about helping organizations develop a competency in leveraging the data and knowledge the organization already possesses to tackle business challenges.

To read Part 1 of the two-part Q&A, please click here.

Greg