Thinking

Download the Insight Communities e-Book to learn how to shift your perspective and empower teams to take advantage of research communities.

Times are tough for the service industry. Explore new survey data that sheds light on the differences among Millennials and Boomers in this environment.

Humans are complex. Understanding their behaviors, perceptions, and motivations goes well beyond rational ask-answer approaches.

Many organizations that have successfully implemented a segmentation, while others have found that their market segmentation fell short of its promises.

Today's automotive industry is highly competitive and increasingly regulated, driving the need for innovation. Learn how we supported a leading auto-maker to put consumers in a stakeholder seat with insight communities.

Discover practical ways to move beyond listening to your customers to develop deeper, more reciprocal relationships in your online community.

As a cornerstone of customer-centric organizations, communities empower internal teams to treat customer as stakeholders. Your journey starts here.

Delivering on customer centricity means gaining much more than feedback to concepts, but to understanding customer values, as well as behavioral shifts that impact business decisions from product development to marketing strategy.

Market segmentations can be a powerful tool when appropriately deployed, but how do you know if it is the right solution for your organization?

Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial.

Communities are a powerful tool at your organization's disposal. However, maximizing their power requires engaged members and stakeholders.

Businesses face an uphill battle when it comes to reflecting their target audiences. And, when created without a combination of data & qualitative research, brands may be missing a piece of the puzzle.

Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at the table.

If you’re looking for ways to bolster your customer-centric innovation strategies, consider the benefits an innovation-focused insight community can provide.

Ensuring your organization has reached the right stage in its journey to introduce an insight community is key to achieving true ROI. If you’re considering a community for your team, use these three dimensions to determine if the time is right.

With such a wide array of insight community platforms out there, choosing the best one for your brand can seem daunting. Read our five key considerations that will set you up to make the most promising platform investment.

When considering how to engage customers to better understand your target segments, deciding between an insight community or panel is critical. But what are the differences between a panel and a community, and what should you expect with each?

Panels. Boards. Communities. Regardless of their origin and make-up, organizations strive to learn from their customers in an effort to drive customer-centric growth. But how do you know how much is too little or not enough when it comes to size, sample, engagement, technology, and of course, cost?