Thinking

Delivering on customer centricity means gaining much more than feedback to concepts, but to understanding customer values, as well as behavioral shifts that impact business decisions from product development to marketing strategy.

Market segmentations can be a powerful tool when appropriately deployed, but how do you know if it is the right solution for your organization?

Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial.

Communities are a powerful tool at your organization's disposal. However, maximizing their power requires engaged members and stakeholders.

Businesses face an uphill battle when it comes to accurately reflecting their target audiences. And, when created without a combination of data and qualitative research, a brand may be building personas with only a piece of the puzzle.

Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at the table.

If you’re looking for ways to bolster your customer-centric innovation strategies, consider the benefits an innovation-focused research community can provide.

Ensuring your organization has reached the right stage in its journey to introduce a research community is key to achieving true ROI. If you’re considering a community for your team, use these three dimensions to determine if the time is right.

With such a wide array of research community platforms out there, choosing the best one for your brand can seem daunting. Read our five key considerations that will set you up to make the most promising platform investment.

When considering how to engage customers to better understand your target segments, deciding between a research community or panel is critical. But what are the differences between a panel and a community, and what should you expect with each?

Panels. Boards. Communities. Regardless of their origin and make-up, organizations strive to learn from their customers in an effort to drive customer-centric growth. But how do you know how much is too little or not enough when it comes to size, sample, engagement, technology, and of course, cost?

On the surface, developing segments can seem straight forward. But, depending on the planning strategy, organizations can be left scratching their heads when it’s time to implement. Consider our four planning points before you start your next segmentation project.

If you’re considering a research community or seeking to optimize or evolve an existing one, selecting a partner with the right research skills for your organization’s needs is fundamental. But where do you begin?

While there is no “one-size-fits-all” guide to determining the budget for your research community, understanding the components that contribute to the overall investment can enable you to make the most informed decision and fulfill on your business needs.

Finding the right insights partner is fundamental to building a mutually beneficial relationship with your customers. But, with so many platform choices, how do you determine the right research community partner for you?

As such a vital asset in your customer-centric strategy, research communities deserve continual attention and care. And if you're experiencing a slump in your community, it might be time for a “freshen up.”

People are wired to form emotional connections. But in lieu of face-to-face connections, many brands in the entertainment industry are left questioning how to create emotional resonance in our new reality.

As the methods of conducting market research become more and more virtual, our consumers—more than ever—are voicing a desire to be valued as more than a source of revenue; but as stakeholders.