- Reinvigorating a Research Community is Nearly as Important as Launching One
As such a vital asset in your customer-centric strategy, research communities deserve continual attention and care. And if you're experiencing a slump in your community, it might be time for a “freshen up.”
- Calculating the ROI of CX: webinar
John Joba & David Robbins present "Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives"
- Good, Better & Best: Three Ways to Calculate the ROI of Customer Experience (CX) Initiatives
John Joba, Analytics Translator
- Why Many Barriers To Customer Centricity Have Nothing To Do With Customers
President & CEO, Camille Nicita authors Forbes article on reshaping a customer-centric culture
- Tips to Focus on Customer in the Crowded Martech Landscape
Director, Customer Experience, Sarah Tarraf authors Entrepreneur article with customer analytics data optimization tips
- Reimagining the Retailer Partnership in the Experience Economy
Sarah Tarraf & Lisa McFarland co-author Candy & Snack Today article on navigating today's experience-based economy
- Tracking the Customer Experience: Creating Your Analytics Scorecard
Claire Gilbert & John Joba, Relationship Managers, Customer Experience
- Who Owns the Customer Experience? It’s Not Who You Think
Sarah Tarraf, Director, Customer Experience & Analytics
- Customer-Centric Growth: a workshop
Sarah Tarraf on one client's approach to higher margins
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