10 Minutes with Joyce Salisbury, GM’s Interactive Research Manager
Like everything else, marketing research has gone digital – and Joyce Salisbury has her ear to the internet.
General Motors Corp. partnered with Auburn Hills, Mich.-based Gongos Research to create online communities of consumers and so-called metaCommunities – communities of communities, suitable for statistically valid quantitative research – to serve as online focus group and research panels. Salisbury, interactive research manager for GM, took some time away from the computer screen to speak with Marketing News about moving research out of conference rooms and phone banks and into chat rooms.
As published in Marketing News.