Conference Presentation: Behavioral Data’s Role in Dimensionalizing Gen Z

12.07.20

Gen Z will become the most studied generation of consumers yet. And when it comes to digital, behavioral data allows us to truly see what they care about, who they are, and what they’re doing. Lisa Speck and Carl Van Ostrand of DISQO illustrate how behavioral data—when converged with secondary sources and trends—can fuel your brand’s on-point strategies for Gen Z, and beyond at the Insights Association’s Converge 2020.