A New Model of Value Exchange: Treating Customers as Stakeholders

01.13.21

As the methods of conducting market research become more and more virtual, our consumers—more than ever—are voicing a desire to be valued as more than a source of revenue; but as stakeholders. In Quirks, Laura Muczynski details the tactics brands can take to cultivate customer-as-a-stakeholder™ relationships, bringing reciprocal value for years to come.

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