The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

01.13.21

In today’s fast and ever-changing climate, connecting with consumers can feel like pinning a moving target. On top of that, consumers are demanding new levels of authenticity to brands they once held loyal. In Entrepreneur, Camille Nicita shares the key to achieving relevance and resonance with customers without compromising brand authenticity.

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