How Brands Can Drive Emotional Connection in the Digital Era


People are wired to form emotional connections. But in lieu of connections that were once fostered within the face-to-face dynamic, many brands in the entertainment industry are left questioning how to create emotional resonance in our new reality. Susan Scarlet discusses in Destination CRM how forward-leaning brands are embracing the digital world to create meaningful, reciprocal customer experiences that build loyalty and fuel the fandom mentality.