- Customer Centricity During Crisis: How Brands Are Being Strategically Responsive
In this time of overwhelming uncertainty, how do we go beyond crisis management and connect with individuals in a way that exceeds textbook customer centricity?
- Three Ways You Can Bring Humanistic Design To Your Organization
Humanistic design is about creating for all people. Whether you're creating a product, a public space, a survey or a website or working in client services, you have the opportunity to ask, “How can what I’m creating be accessible to more people and cast a wider net that embraces all humans?”
- Finding Connection in a Frictionless World
Convenience is a ruling theme today as technology comes to the rescue of people getting busier; but at what cost? Brands must now explore the balance of creating a frictionless transaction while also maintaining meaningful human contact and shopper fulfillment.
- The Art of Crafting a Tailored Customer Experience
Customization does more than offer bragging rights and give a reason to impress friends and social media followers; it's a way to make people feel more emotionally invested in products and experiences.
- Challenging Stereotypes to Unlock Opportunity
Our hardwired ability to stereotype makes us efficient at processing information but can hold businesses back from understanding consumer thinking.
- Does Gamification Have a Place in Your Organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture. Hear what Greg Heist has to say on this newer phenomenon taking flight in corporations.
- Be the Change You Wish to See: A Transformation Toward Customer Centricity
Organizational leaders would agree that business model transformation demands innovation across multiple dimensions. Camille Nicita shares how cultural change takes a three-pronged approach to infuse across internal dimensions.
- Setting People-First Goals in a Technology-First Decade
Camille Nicita shares why a focus on customers will take corporations well beyond 2020.
- Are Companies Rising To The Occasion? Why 181 CEOs Signed A Revolutionary Corporate Governance Pact
President & CEO, Camille Nicita authors Forbes article addressing the updated Statement of Purpose of a Corporation
- Purpose In Partnerships: Adding Value With A Customer-First Mindset
President & CEO, Camille Nicita authors Forbes article on building the perfect business partnership
- Sorry Robots: Humans Crave Humans in Online Interactions
Chief Innovation Officer, Greg Heist authors MarTech Advisor article on the value of humanizing the customer
- Calculating the ROI of CX: webinar
John Joba & David Robbins present "Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives"
- Inspiring People to Achieve Their Best Through Servant Leadership
President & CEO, Camille Nicita authors Thrive Global article on servant leadership best practices
- Managing Change: A Mindset Of Continuous Evolution
President & CEO, Camille Nicita authors Forbes article with advice on change management best practices for today’s evolving world
- Good, Better & Best: Three Ways to Calculate the ROI of Customer Experience (CX) Initiatives
John Joba, Analytics Translator
- Why Many Barriers To Customer Centricity Have Nothing To Do With Customers
President & CEO, Camille Nicita authors Forbes article on reshaping a customer-centric culture
- Tips to Focus on Customer in the Crowded Martech Landscape
Director, Customer Experience, Sarah Tarraf authors Entrepreneur article with customer analytics data optimization tips
- Reimagining the Retailer Partnership in the Experience Economy
Sarah Tarraf & Lisa McFarland co-author Candy & Snack Today article on navigating today's experience-based economy
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