Customer Centricity During Crisis: How Brands Are Being Strategically Responsive

04.03.20

In this time of overwhelming uncertainty, how do we go beyond crisis management and connect with individuals in a way that exceeds textbook customer centricity? Read more on this in Customer Think. This article was written in concert with Valerie King, Content Writer, Crystle Uyeda, Senior Director, Business Development, and Susan Scarlet, Vice President, Strategic Branding, Gongos, Inc.

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