Blog Posts

By Camille Nicita, President & CEO, Gongos, Inc.

Picture yourself on an industry river, with consumer-filled stories and spirited minds… An enterprise calls you; you answer quite slowly, a girl with kaleidoscope eyes.

Much like a kaleidoscope functions on the principle of multiple reflections, the same can be said for any company.  If I’m to reflect back on this year through the lens of a kaleidoscope, I’d stand in wonderment of the tapestry that has become Gongos. I like to call 2014 a year of transformation—where new beginnings have taken shape.

Beyond seemingly divergent pieces merging to form new patterns, it’s our unique people, their passion, and bent toward progress that make this multifaceted company something to behold.

People: The Ultimate Inventors

Without individuals to peer into and interpret what is inside this cylindrical instrument, a kaleidoscope serves no purpose. Whether new faces at our company, new technology partners, or new clients who choose to work with us, infusing fresh points of view and talent infects our way of thinking.

Like the kaleidoscope relies on reflective properties to emit beauty, we continue to identify people who mirror our core values. Once in the door, we encourage and foster inventiveness and collaboration.  We believe each person uniquely forms an imprint on our collective whole as a company.

Beyond this, we inspire each other to become pioneers in this ever-evolving sphere.  Valuing individual perspectives has been at the heart of our “Leading from Any Chair” philosophy, as mentioned in our post The Root of Leadership. This ongoing initiative encourages colleagues at all levels to interpret and help shape our dream.

While a prism is the basis for a kaleidoscope, so too is Gongos Research to our enterprise—the foundation and genesis of our innovative spirit. Twenty-three years in, our researchers continue to push boundaries, seeking truth in human experiences here, and around the globe.

This year, new kinds of creators and collaborators helped guide O₂ Integrated, our decision analytics business unit, as it transitioned from an incubation period into a cohesive business offering, shedding new light on sophisticated systems, open-sourced software, and explorative thinking.

And the transformation didn’t stop there. Our long-envisioned insight curation practice Arti|fact was introduced to the world on September 15^th.  Here, we created an infusion of our own kind through our own talent, industry talent, and client-side talent coming together to add a unique dimension of “artful” expression to our enterprise.

And last but not least, a team of developers, testers, sprinters, “bug squashers” (tech terms you know) painstakingly launched our newest technology environment, built from the ground up to help enable decision intelligence within our client organizations.

Passion: Unexpected Delights

Striving to imagine this new sphere within a mature industry has been both challenging and rewarding.  Passion fuels our fire, and our peers—colleagues and clients—ignite the flames.  It begins with an idea, and then we look for the girl with kaleidoscope eyes – restless dissatisfaction at its best.

Turns out, our clients hold this sense of restless dissatisfaction as well. We found this to be true as we hosted our first-ever Client Summit at The Henry here in the Motor City.  For two days, we immersed in tremendous value in bringing like-minds together to harness the unexpected delights of collective wisdom.

With the slight tilt of the kaleidoscope tube, new perspectives, patterns and colors emerge and come to life.  The user is mesmerized— fascinated really—realizing that boundless possibilities do exist.

For Gongos, 2014 has been all this and more.  A year of transformation, as our enterprise vision takes full shape right in front of our kaleidoscope eyes.

Picture yourself on a train in a station, with passion fueled people and ideas so wise… Suddenly someone says “All Aboard” to the crowd, a girl with kaleidoscope eyes.