Gongos Launches Insight Curation Practice “Arti¦fact”
Amy Perifanos Appointed Leader of New Business Unit, Brett Bridges Joins to Spearhead Operations Strategy
AUBURN HILLS, MI – September 15, 2014 – Gongos, Inc., parent company to Gongos Research and O2 Integrated, launches its third business unit, Arti¦fact, as announced today by president & CEO Camille Nicita. Founded on the philosophy of insight curation, Arti¦fact contextualizes and preserves knowledge inside organizations, making it more consumable, immersive and memorable. Gongos research strategist & curator Amy Perifanos has been appointed to lead the new business unit; and former colleague Brett Bridges returns to Gongos to join in the launch and long-term operational strategy of Arti¦fact.
“Organizations want to better empower their brand, marketing and category leaders to make decisions based on insights and intuition,” says Nicita. “Knowledge at rest stays at rest—Arti¦fact will bring wisdom to the surface—and put it in motion—inside organizations in a fresh, provocative way.”
“Arti¦fact is about companies having the courage to reimagine how they learn and act on insights, whatever form that takes,” adds Senior Director, Arti¦fact, Amy Perifanos. “Infographical journeys, video documentaries, insight portals, animations, and insight integration initiatives all can move organizations beyond single-objective, point-in-time deliverables.”
With her appointment, Perifanos will lead a multi-disciplinary team of writers, curators, videographers, and information designers, and also joins the Gongos Enterprise Strategy team. As Director, Arti¦fact, Bridges joins in operationalizing the practice as well as co-developing the company’s proprietary dynamic insights platform. The platform draws users in to encourage the hands-on exploration of knowledge and insights.
Perifanos was most recently account strategist and curator for Gongos Research. Her ability to strike a balance between strategic thinking and creative execution led to further assessing the need for insight curation, a philosophy for which she has presented and co-authored on since early 2013. With an initial focus in the shopper insights space, Perifanos’ big-picture thinking has catalyzed client relationships within organizations such as Coca-Cola. Prior to Gongos, she spearheaded market research initiatives at the Kohler Co. Perifanos has a M.S. in Marketing from the University of Wisconsin-Milwaukee, and continues to reside there.
Bridges recently returned to Gongos from Safeway, where he was Manager, Consumer & Shopper Insights. Preceding that, he was Senior Advisor, N.A. Consumer & Small Office Marketing for Dell. He had spent three years prior in research roles at Gongos Research, while he earned his MBA from the University of Michigan, and studied design and digital imaging principles at the College for Creative Studies. Bridges resides in San Francisco, CA.
Gongos, Inc.’s trifecta approach to decision intelligence supports Global 1000 companies. Fusing custom research, insights curation, and decision analytics, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Serving the consumer products, retail, financial services, transportation and technology spaces, Gongos combines innovative and foundational approaches to consumer-minded intelligence.
The company’s primary research division, Gongos Research, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. O2 Integrated, its data sciences business unit, harmonizes enterprise and research knowledge through consultative relationships. The company thrives on developing techniques to shape purposeful stories that can be readily socialized within client organizations.
Gongos works with companies such as Hallmark Cards, Mars-Wrigley, Visa, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Gold Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com or facebook.com.
To see the Arti¦fact philosophy in motion, click here.
Amy Perifanos Brett Bridges
Senior Director Director