The Virtues of Virtual Focus Groups and Webcam Technology


It is 8:00 a.m. on a Tuesday, and a senior researcher from Boston is off to Logan International. After weeks of collaborating with his clients, Jack is ready to gather feedback from their target consumers on a series of ad concepts. With six focus groups in two cities, the next couple of days will be pedal to the metal! This project has definitely had its challenges along the way. Since the product is new to the market, trying to recruit respondents who have already tried the product was tough. Finally, the clients were able to settle on Chicago and Los Angeles. And though it came down to the wire to fully recruit the sessions, they are now set. It will be a long couple of days, with the time change and the groups, but Jack knows it is all part of a researcher’s life.

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