Research Masters: In-House Qual vs. Quant at Gongos…Who Wins?
Insights Association CEO David W. Almy interviews two key members of the research practice at Gongos, Inc.: Senior Research Strategists Kelly Jasper and Curtis Kaisner. The interview addresses the pair’s dynamic qualitative and quantitative roles at Gongos, as well as the following topics:
- How a single framework can be leveraged to understand the whole human.
- The rational, emotional and physical – what’s the right balance to deliver true insight?
- Creating actionability and accountability that earns that coveted “seat at the table”.
- Making the transition from researcher to change manager.
- Why the best plan often means not having one.