Online Journaling: Getting a Jumpstart on the Qualitative Study


Have you ever wanted to get to know your participants prior to your qualitative session and get a jumpstart on the learnings?

As moderators, we do everything we can to prepare ourselves for a qualitative session by developing a moderator’s guide that adequately addresses the client’s objectives. We even try to anticipate certain outcomes and predict what participants may bring to the table. A flexible, innovative platform called “online journaling” not only allows us to become familiar with participants before we meet them face-to-face, but it also presents an opportunity to gather richer and more relevant insights.

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