Mobile Surveys: Breaking the Paradigms of Market Research’s Past
Cultural trends and the high rate of smartphone adoption require a deeper understanding of our mobile world and how it impacts marketing research in the 21st century. In order to lay out an enduring case for mobile in our world – specifically with the almighty survey – we have to methodically build a story one chapter at a time. Let’s review the work that has helped usher in 2013. In doing so, we may be able to rewrite the future. But before beginning that task, we dug deep into market research’s past to figure out why the heck our industry crowned the 20-minute survey king.