Marketing Research in the New America: How Will Our Industry Survive?

06.10.12

It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture of mutually exclusive racial and ethnic groups is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations which were once the domain of a single group are rapidly diffusing across groups, cultures and geography.

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