Come Swim in the New Waters of Qualitative


As the saying goes, there are two certainties in life – death and taxes. But I believe there is another certainty – and that’s change. Bob Dylan’s lyrics are timeless because the world around us is in a constant state of motion. We frequently read statistics about how quickly our knowledge is expanding; and we personally experience the impact technology is having in our lives. As a result, the rate at which change occurs is becoming truly exponential.

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