Begin With a Head Start: Five Common Traps for New Moderators and How to Avoid Them


With the cost of focus groups often exceeding $7,000 per group, it is no wonder that most clients are reluctant to experiment with a new moderator. Since the ultimate success of a qualitative project rests heavily on the moderator’s shoulders, it is difficult for a client to justify the risk of hiring someone who is inexperienced.

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