Query Suggests Millennial and Non-Millennial Users Value Added Peace of Mind
AUBURN HILLS, MI – October 11, 2010 – As U.S. smartphone engagement rises at an increasing rate, so too does the desire for capabilities beyond expected features such as information search, entertainment and social networking.
Apple Approves Online Research Community App for U.S. Market
AUBURN HILLS, MI – September 24, 2010 – Gongos Research, a Honomichl Top 50 U.S. marketing research firm, has launched its i°Communities mobile app today, as announced by Vice President, Research Innovation & Technology Greg Heist. The emergence of the app is a testament to the company’s commitment to create immersive methods to engage consumers in marketing research.
Query Suggests In-Store Experience Can Be Complemented, Not Replaced
AUBURN HILLS, MI – August 4, 2010 – A June flashpoll reveals that while men and women are becoming increasingly comfortable using the Internet as a pre-purchase information source for consumer electronics products,* in-store retailers are still the mainstay for actual purchase activity.
Gongos Research Study Indicates Upside to the Practice of “Co-Creation”
AUBURN HILLS, MI – June 7, 2010 – Where marketing research traditionally serves to uncover insights for products in the making, “co-creation” is acknowledged as a more proactive process, integrating consumers into the development process as early as the pre-planning stage.
New Team of Researchers to Focus on Financial and Services-Related Research
AUBURN HILLS, MI – April 29, 2010 – Gongos Research has added a fourth team to its Research Group – the Financial & Diversified team, as announced today by CEO, John Gongos. The new team will be led by research practitioner and strategist Katherine Ephlin, who has been integral in accelerating the company’s growth within the financial services industry.
Spartans Unite Under the Roof of a Michigan-Based Growth Company
AUBURN HILLS, MI – April 7, 2010 – They walked the same halls, went to the same basketball games, and perused the same bars. However, Susan Scarlet and Kevin Medlyn never met while in college. Not because of Michigan State University’s sprawling campus, but because they graduated twenty years apart.
Advanced Techniques Raise the Qualitative Research Bar
AUBURN HILLS, MI – March 24, 2010 – With nearly $225,000 in revenues derived from webcam-based qualitative research in 2009, Gongos Research anticipates that number will double in 2010. While in-person studies continue to be the company’s primary qualitative research method, this marks a significant shift in the way corporations are bringing consumers into the qualitative process.
Company Charts Course for Future through Research-Driven Innovation
AUBURN HILLS, MI – February 10, 2010 – Greg Heist was named Vice President, Research Innovation & Technology, as announced today by John Gongos, founder & CEO. This move is expected to accelerate the rate at which Gongos Research develops research-driven innovations for the marketing research industry.
AUBURN HILLS, MI – January 28, 2010 – In a move to drive the advancement of methodologies for marketing research online communities, Gongos Research has named Bob Yazbeck to Vice President, Community Methodologies.
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