Sarah Conder & Michelle Ellis Join Company’s Qualitative Team as Moderators
AUBURN HILLS, MI – December 8, 2011 – Curtis Kaisner, former Research Director on the company’s Retail & Services team, has been appointed to Director, Qualitative Research of Gongos Research, as announced today by President & CEO John Gongos.
Alioto Appointed to Vice President, Global Methodologies
Lynn Siluk Promoted to Vice President, Marketing Sciences
Gongos Research Study Points to New Degrees of Freedom for Mobile Research
AUBURN HILLS, MI – June 14, 2011 – Challenging the general conception that surrounds conducting quantitative mobile surveys in consumer research, a new study proves that smartphone-based survey data is statistically comparable to online survey data.
Survey Reveals “Unexpected Delights” of iPad and Wish List for iPad 2
AUBURN HILLS, MI – March 8, 2011 – Just 30 days prior to the launch of Apple’s iPad 2, a study among current iPad owners and intenders points to a clear distinction in how the iPad is being incorporated in consumers’ lives. According to results from a survey conducted in Gongos Research’s Consumer Village—an online research community of over 22,000 active members—the first-generation iPad is primarily used as a ―for me‖ device providing convenience and enjoyment.
Company Formalizes Officer Position to Align with Growth
AUBURN HILLS, MI – January 6, 2011 – Camille Nicita has been appointed Chief Operating Officer (COO) of Gongos Research, as announced today by Founder & CEO John Gongos.
Query Suggests Millennial and Non-Millennial Users Value Added Peace of Mind
AUBURN HILLS, MI – October 11, 2010 – As U.S. smartphone engagement rises at an increasing rate, so too does the desire for capabilities beyond expected features such as information search, entertainment and social networking.
Apple Approves Online Research Community App for U.S. Market
AUBURN HILLS, MI – September 24, 2010 – Gongos Research, a Honomichl Top 50 U.S. marketing research firm, has launched its i°Communities mobile app today, as announced by Vice President, Research Innovation & Technology Greg Heist. The emergence of the app is a testament to the company’s commitment to create immersive methods to engage consumers in marketing research.
Query Suggests In-Store Experience Can Be Complemented, Not Replaced
AUBURN HILLS, MI – August 4, 2010 – A June flashpoll reveals that while men and women are becoming increasingly comfortable using the Internet as a pre-purchase information source for consumer electronics products,* in-store retailers are still the mainstay for actual purchase activity.
Gongos Research Study Indicates Upside to the Practice of “Co-Creation”
AUBURN HILLS, MI – June 7, 2010 – Where marketing research traditionally serves to uncover insights for products in the making, “co-creation” is acknowledged as a more proactive process, integrating consumers into the development process as early as the pre-planning stage.
New Team of Researchers to Focus on Financial and Services-Related Research
AUBURN HILLS, MI – April 29, 2010 – Gongos Research has added a fourth team to its Research Group – the Financial & Diversified team, as announced today by CEO, John Gongos. The new team will be led by research practitioner and strategist Katherine Ephlin, who has been integral in accelerating the company’s growth within the financial services industry.
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