Analytics Translator, John Joba and Account Strategist, David Robbins present Customer Experience Update webinar “Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives.”
In this webinar, Joba and Robbins will cover three models that can be implemented at any stage of CX maturity to link program spend directly to your organization’s key financial outcomes. Learn how to leverage external information and analyze “back of the envelope” calculations when financial data such as customer spend is in short supply; derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data; and broaden your understanding of CX’s impact on the business by linking customer feedback across touchpoints to future growth through the Customer Equity framework.
For further information on the Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives webinar and/or to register, please visit here.