Most organizations meet only a portion of their customers’ needs and, as a result, receive only a fraction of their value. Recent research conducted across 154 widely recognized brands quantifies the link between the outcomes that matter to customers (CPIs) and business growth (KPIs).

In this illuminating Discovery Session, Sam Herzing and Steve Crewdson show how this direct relationship drives a reciprocal value exchange among customers and corporations, and more explicitly:

Click here to learn more and to register for the North American Customer Centricity Awards.

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