Customers’ lives are a constellation of brand interactions – and for brands looking to build long-lasting loyalty – understanding how to enable your customers to achieve their goals is essential. Join Lisa Brink, Senior Director, Client Consulting and Jeannie Votaw, Strategy & Implementation Lead, for our Discovery Session, The Power of the Value Exchange: Growth through Customer Centricity.
Together, we will explore the link between the goals that customers value most and future customer loyalty—and the first-of-its-kind Value Exchange Model that makes this possible. Additionally, we will showcase how many of today’s best-in-class brands are building reciprocity with customers and driving meaningful growth in the process. Leveraging our series of frameworks, we will explore the top five customer goals that drive the greatest value exchange for brands—and how you can too.
In this webinar you will:
- Discover how best-in-class brands are uniquely delivering on their customer’s most important goals to drive organizational growth
- Uncover the quantifiable link between your existing business KPIs and your newly discovered customer goals
- Eliminate the false choice between customer outcomes and business outcomes
Click here to learn more about the North American Customer Centricity Awards, and where you can register for the discovery session.