Michael Alioto, Vice President, Marketing Sciences, Gongos Research presents “Mobile Surveys as 5th Methodology: A New Paradigm or A Strategic Enhancement?” at the 2011 Market Research in the Mobile World conference in Atlanta presented by Merlien Institute & GreenBook.
Join us, as we compare between mobile and online surveys, discuss best practices for designing mobile surveys for quantitative marketing research and gain an understanding of when to use a mobile/online hybrid approach to surveys.