Undoubtedly, leading companies such as Amazon have been built on a foundation of innovation and disruption. But even the most innovative companies must unlock new pockets of value across an entire spectrum of consumers. And while many may not think of segmentation as the obvious path forward, a needs-based segmentation provides both short-term and long-term actionability to drive loyalty and bottom-line growth.

Join Crystle Uyeda, Vice President, Business Development, and Lisa Speck, Sr. Analytics Translator, as they unpack the power of opportunity-driven innovation through work with Amazon’s Alexa Music team.

Click here to register for the webinar hosted by Insights Association.