Rocket Central and Gongos will be at the 2022 Insights Association X Event presenting, Counting your Wins: How Rocket Central Builds Understanding of the Whole Human Experience
Krista Russo, Director of Market Intelligence at Rocket Central, and Sarah Phillips, Vice President of Client Consulting at Gongos, part of InSites Consulting, will walk through the importance of relationship building within your organization and how research communities provide insight across all phases of life’s most complex financial decisions (from mortgages to debt management and more). This ultimately creates a holistic view of the consumer, from building awareness to personalizing experiences throughout their lifecycle.
In this session, you will learn:
- The journey to building an elite research team and gaining internal stakeholder buy-in
- The positive impact and ROI of consumer and pro/B2B research inside and outside the team
- How Rocket brings multiple data streams together with insights to make a positive impact on their clients and target audiences
Click here to register.