Knowing and acting on customer needs is perhaps the most important competitive advantage an organization can build. But how many organizations have translated customer centricity from an aspiration into day-to-day operations? Research conducted by Gongos and HBR Analytics Services indicates this is where the challenge lies. Insights teams have the opportunity to take the mantle as customer advocates and find ways to operationalize customer centricity as a strategy for growth.

Sam Herzing, Senior Strategy & Implementation Lead, will be presenting Operationalizing Your Customer-Centric Purpose: Insights from HBR & Beyond at the 2022 Insights Association Annual Conference in Philadelphia, PA.

Click here to register.