Join Kendra Shapiro, Consumer Insights Director at Ancestry, and Laura Setter, Account Manager at Gongos, as they talk about thoughtful research strategies to create a more inclusive and equitable family history research product for their customers. Ancestry knew they needed to evolve their customer experience for marginalized groups in an authentic and meaningful way. Immersive conversations among diverse audiences, tapping into empathic exercises, enabled transparency and highlighted stories that brought to light the emotional impact of the current experience and opportunities for evolution.
Learn how these insights were able to fuel immediate action while laying the foundation for transformative thinking throughout the organization.
Click here to register for the webinar.