For organizations such as Amway and Mars Petcare, it’s hard to imagine innovation without two key ingredients: customer empathy and cross-functional ideation; both of which have historically been in-person experiences. But COVID created a new imperative for virtual approaches to take center stage. Like so many other adjustments forced upon us, shifting from a physical to virtual approach has uncovered unexpected possibilities that would have gone unrealized otherwise.
Patricia Salamone and Lisa McFarland will be presenting on The Power of the Pivot: Bringing Empathy and Ideas into the Virtual World. She will highlight examples and best practices anchored in engagements that demonstrate how planned in-person work streams pivoted to become successful virtual experiences.