David Robbins and Miranda Kaltenborn will be joined by Drew Finos of Amway to present Redesigning the E-Commerce Experience: Mapping the Customer Journey to Echo Culture. In this pre-recorded Q&A, they will discuss the impetus and outcomes of the award-winning work that served to empower Amway to cultivate a more customer-centric culture, elevate the customer experience, and create an e-commerce platform that fuels positive interactions between product distributors and end customers.