Analytics Translator, John Joba and Account Strategist, David Robbins partner with Michigan State University’s Broad College of Business ‘CXM@MSU’ program, for an encore presentation of “Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives at the Fall 2019 CXM Best Practices Symposium.

Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole. Joba and Robbins will equip attendees with three models that can be implemented at any stage of CX maturity to link program spend directly to your organization’s key financial outcomes.

For further information the Fall 2019 CXM Best Practices Symposium please visit here.