Gen Z will become the most studied generation of consumers yet. And when it comes to digital, behavioral data allows us to truly see what they care about, who they are, and what they’re doing. Lisa Speck will join Carl Van Ostrand, DISQO, for Behavioral Data’s Role in Dimensionalizing Gen Z: A Reality Check, as they illustrate how behavioral data—when converged with secondary sources and trends—can fuel more on-point strategies for Gen Z, and beyond.

Click here to learn more about Converge 2020.