Senior Data Scientist, Jackie Cutsinger and Senior Statistical Analyst, Ben Worsley present “Fit Business: Predicting Retention to Validate & Fuel Membership Strategies” at Central Michigan University’s Data Analytics Conference in Mount Pleasant, Michigan.

The pair is to inform students and faculty of the business school on the challenges fitness organizations face in membership retention and how to validate and refine predictive models to accurately reflect future attrition.

For further information on the CMU Data Analytics Conference please visit here.