While collage exercises used in qualitative research generally have consumers assembling cut-out images from say, a magazine, onto poster board before coming to a focus group, there are occasions when creating a collage is part of the focus group itself. I’d like to explore how feasible it would be to apply technology to the in-group collage-building process.
Replace the cardboard, glue stick and magazines with eight or so iPads, loading each with the Corkulous iPad app and a plethora of pre-selected stock images.
If you haven’t heard of this app, Corkulous is a digital collage board that allows users to collect, organize, and share ideas through notes, labels, photos and tasks.
So, can the Corkulous app be used to create collages for a focus group setting?
Eight Ball says:
Right now, the Corkulous iPad app is serviceable, but roadblocks must be overcome to be ideal for creating collages in a focus group setting. Testing may prove me wrong, but I’ll go with…not yet.
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