Our friend Lenny Murphy posted a comprehensive piece on the GreenBook Blog about why he thinks mobile research applications have switched from hype to hope. In it he cites results from the most recent GRIT trends study. I look forward to insights from the next study!
Mobile MR: Hype or Hope
“All great ideas and all great thoughts have a ridiculous beginning.”
– Albert Camus
When it comes to disruptive innovation in an organization, people more often than not struggle with the apparent absurdity of radical ideas. Sometimes this even applies to the people who spawn the idea.
According to a recent Bernstein research study, Apple’s iPad has become the most rapidly adopted non-telephone technology ever. One could say the tablet is blazing the trail for a whole new category of technology that creates a very different kind of user experience. On one hand, the publishing industry is hailing the iPad as the heir apparent of newspapers and magazines.
With the arrival of Old Saint Nick this holiday, it is expected that he will leave around 5 million iPads under Christmas trees throughout America. Add that to the already 8 million sold, and you have one in every 25 Americans owning an iPad by New Years Day.
If the past ten years could be defined as the decade of the smartphone, then the next ten could certainly be considered the decade of the tablet.
Please click on the link at the bottom of this post for a deeper understanding of “What Facebook Teaches Us About the Potential of Mobile Research Communities” – my original post from October 13th.
In this article pulbished in the November issue of MRB Survey Magazine, you’ll read about things such as:
– How two of Gen Y’s unique traits (oversharing and egalitarianism) are benefiting marketing research.
At The Market Research Event in November, I addressed a crowd about how two disruptive innovations will effect the future of market research.
Join me for a clip of the first ten minutes, or for the full presentation visit http://tinyurl.com/35y225y
Greg Speaks at TMRE 2010.
Recently, Facebook began publishing statistics about its user base. I want to highlight some of their statistics about mobile and talk a bit about what these facts point to about the future of online research communities.The first is this: There are more than 100 million users currently accessing Facebook through their smartphones on a monthly basis.
Recently, a blog post entitled, “Two Common Mistakes of Millennials at Work,” (by Andrew McAfee, principal research scientist at the Center for Digital Business in the MIT Sloan School of Management) caught my eye.
In the post, McAfee points to two mistakes Gen Y (aka Millennials) employees make: Oversharing (freely sharing minute details of their lives in social media, because, after all, if they think it, it MUST be important) and Egalitarianism (“Acting as if all employees are equals, and equally interested in airing the truth” and being indifferent–or hostile–to hierarchy and assuming their opinions are, from Day One, as valid as senior members of an organization).
I first want to address arguably two of the most important words in our language: “Yes” and “No”.
Take for instance Jim Carrey’s character, Carl Allen, in the 2008 film Yes Man. When a self-help guru helps Carl unleash the power of “Yes,” his life begins to transform in amazing ways. But toward the end, Carl learns that his willingness to embrace every opportunity doesn’t always add up to what he wants.
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