By Camille Nicita, President & CEO

Search the term “pivot” and you will find that this once-upon-a-time Silicon Valley term has made its way into mainstream business vernacular.  Eric Reis (The Lean Start-Up) coined the term “pivoting” to reference the shift in strategy that plagues many tech start-ups, and the importance of keeping one foot planted firmly as you shift the other in a new direction.


By Greg Heist, Chief Innovation Officer

“History does not crawl. It jumps.” ? Nassim Nicholas Taleb

About eight years ago, I had a profound professional awakening.  In a moment of clarity, I realized that the world was changing far more rapidly than I had ever imagined. I recognized that the traditionally staid world of market research would be turned upside down by a series of cultural and technological currents that would permanently change the landscape and future of an industry.


By Camille Nicita, president & CEO

Picture yourself on an industry river, with consumer-filled stories and spirited minds… An enterprise calls you; you answer quite slowly, a girl with kaleidoscope eyes.

Much like a kaleidoscope functions on the principle of multiple reflections, the same can be said for any company.


By Greg Heist, Vice President, Strategy & Innovation

The semi-annual release of the GRIT report is always a must-read item. This temperature check of the insights space illustrates a collective view of our unfolding future.

When reading GRIT, I tend to look for divergences and gaps. How has time shifted perceptions?  Where are the disconnects between client-side and agency-side researchers?  What do the results say about what we should pay attention to as we forge this brave new world?

After digesting this issue of GRIT, three things are on the forefront of my mind:

Mobile has both arrived and become a centerpiece of our industry’s future

Of all the things that mobile promises, the mobile survey is arguably the least compelling.


by Nick Wright & Sarah Tarraf, O2 Integrated Analysts

It was Aristotle who said: “A friend to all is a friend to none.” If that is the case, then Big Data has few friends, if any, with its attempt to befriend us all.

Big Data is the Holy Grail of analysis to statisticians; it is the promise of smarter, faster decisions to the business executive; and it is a good source of job security with the seemingly never ending need for extracting, transforming, and loading more data to the IT professional,.


By Camille Nicita, President & CEO

In general terms, a leader takes charge, directs a team or organized group of some type, and has a plan to keep things moving onward and upward.

Traditionally, people associate leadership (at least in the corporate world) with titles such as Chief “anything”, Vice President, Director and so on.


By Camille Nicita, CEO

Regardless of the role you play at work or in your personal life, being busy these days is easy.

We’re busy on client calls, we’re busy managing people, we’re busy with deadlines, and we’re busy listening to coworkers say they’re busy.  I just love this recent post from GreenBook Blog Time for IIeX, but I’m Still Working on my To-Do’s From Last Year! (Now, my colleague Jeff Henning is being tongue in cheek, but it’s a great reinforcement of how we all feel a lot of the time.


By Greg Heist, Vice President, Strategy & Innovation and Susan Scarlet, Senior Director, Strategic Branding

It’s easy for us to look at the world from consumers’ eyes, since, at our core, we are all consumers. Think about the first time you held an iPad, watched a favorite episode on Netflix, or talked to your friend using Skype.


Speaker Spotlight: Greg Heist

I recently sat down with The Future of Consumer Intelligence 2014 keynote speaker Greg Heist, Vice President, Strategy & Innovation, Gongos Inc., who discussed how the role of “the researcher” has changed as well as how the increasingly connected customer has affected market research, among much more.

By: Bob Yazbeck, Vice President, Digital Methods, Gongos Research

Born from a brand advocacy platform, online research communities were a welcomed disruption in our industry. By 2004, they established themselves at the intersection of practitioner, platform and consumer in providing dynamic means to hear consumers, observe behavior and collect data.


From insightful research to decision intelligence, we stand at the ready. How can we help you?

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