By Camille Nicita, CEO

Regardless of the role you play at work or in your personal life, being busy these days is easy.

We’re busy on client calls, we’re busy managing people, we’re busy with deadlines, and we’re busy listening to coworkers say they’re busy.  I just love this recent post from GreenBook Blog Time for IIeX, but I’m Still Working on my To-Do’s From Last Year! (Now, my colleague Jeff Henning is being tongue in cheek, but it’s a great reinforcement of how we all feel a lot of the time.

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By Greg Heist, Vice President, Strategy & Innovation and Susan Scarlet, Senior Director, Strategic Branding

It’s easy for us to look at the world from consumers’ eyes, since, at our core, we are all consumers. Think about the first time you held an iPad, watched a favorite episode on Netflix, or talked to your friend using Skype.

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Speaker Spotlight: Greg Heist

I recently sat down with The Future of Consumer Intelligence 2014 keynote speaker Greg Heist, Vice President, Strategy & Innovation, Gongos Inc., who discussed how the role of “the researcher” has changed as well as how the increasingly connected customer has affected market research, among much more.
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By: Bob Yazbeck, Vice President, Digital Methods, Gongos Research

Born from a brand advocacy platform, online research communities were a welcomed disruption in our industry. By 2004, they established themselves at the intersection of practitioner, platform and consumer in providing dynamic means to hear consumers, observe behavior and collect data.

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By: Greg Heist, Vice President, Strategy & Innovation

It’s been taken for granted, increasingly opted out of, and suddenly, this thing we call privacy is becoming very public.

This May, IIR’s Future of Consumer Intelligence will feature not one, but two, keynotes on privacy and how it relates to the lifeblood of our discipline: data collection.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

It’s clear that we are bullish on Insight Curation ushering in a new way of thinking about how organizations socialize and preserve consumer-driven wisdom.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

share

Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

“History is a relentless master. It has no present; only the past rushing into the future.

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Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

 “The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large.

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