by Jason Solack, Vice President, O2 Integrated

Organizations large and small have an abundance of data at their disposal and have access to even more. The differences, however, in large part are often due to corporate governance. In fact, an increasingly growing component of this is data governance. And, when it comes to permission and utilization of data, this is certainly a case where size matters—organizational size and capacity, that is.


by Greg Heist, Chief Innovation Officer

The mega drought that has plagued California over the past four years has gained global attention. As the much-hoped-for relief from this water crisis evades Californians, increasingly austere usage restrictions are quickly becoming a fact of life for more than 12% of the U.S. population.

While we have yet to see the ultimate implications of this crisis play out for California and the rest of the U.


By Ivan Bojanic, Senior Integration Architect, Arti|fact

What’s the value of old information?

Most of us would say it depends. Sales, satisfaction and profiles are just a few of the countless metrics that companies track over time to gauge performance. In doing so, they can better develop strategies and predict outcomes.


by Jason Solack, Senior Director, O2 Integrated

Ask­­ the question: “Can machines think for us?” And the answer, of course, is yes.  Ask it another way: “Can machines do what humans can do?” And, the answer becomes filled with caveats and conjecture.

As a recognized scientific discipline since 1959, machine learning explores the construction and study of algorithms that can learn from data.


By Camille Nicita, President & CEO

Search the term “pivot” and you will find that this once-upon-a-time Silicon Valley term has made its way into mainstream business vernacular.  Eric Reis (The Lean Start-Up) coined the term “pivoting” to reference the shift in strategy that plagues many tech start-ups, and the importance of keeping one foot planted firmly as you shift the other in a new direction.


By Greg Heist, Chief Innovation Officer

“History does not crawl. It jumps.” ? Nassim Nicholas Taleb

About eight years ago, I had a profound professional awakening.  In a moment of clarity, I realized that the world was changing far more rapidly than I had ever imagined. I recognized that the traditionally staid world of market research would be turned upside down by a series of cultural and technological currents that would permanently change the landscape and future of an industry.


By Camille Nicita, president & CEO

Picture yourself on an industry river, with consumer-filled stories and spirited minds… An enterprise calls you; you answer quite slowly, a girl with kaleidoscope eyes.

Much like a kaleidoscope functions on the principle of multiple reflections, the same can be said for any company.


By Greg Heist, Vice President, Strategy & Innovation

The semi-annual release of the GRIT report is always a must-read item. This temperature check of the insights space illustrates a collective view of our unfolding future.

When reading GRIT, I tend to look for divergences and gaps. How has time shifted perceptions?  Where are the disconnects between client-side and agency-side researchers?  What do the results say about what we should pay attention to as we forge this brave new world?

After digesting this issue of GRIT, three things are on the forefront of my mind:

Mobile has both arrived and become a centerpiece of our industry’s future

Of all the things that mobile promises, the mobile survey is arguably the least compelling.


by Nick Wright & Sarah Tarraf, O2 Integrated Analysts

It was Aristotle who said: “A friend to all is a friend to none.” If that is the case, then Big Data has few friends, if any, with its attempt to befriend us all.

Big Data is the Holy Grail of analysis to statisticians; it is the promise of smarter, faster decisions to the business executive; and it is a good source of job security with the seemingly never ending need for extracting, transforming, and loading more data to the IT professional,.


By Camille Nicita, President & CEO

In general terms, a leader takes charge, directs a team or organized group of some type, and has a plan to keep things moving onward and upward.

Traditionally, people associate leadership (at least in the corporate world) with titles such as Chief “anything”, Vice President, Director and so on.


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